Choose well

The NHS "Choose Well" campaign directs people to the most appropriate service for their health needs.

With increasing pressures on emergency services in the area it is crucial to know which service to best treat for your symptoms.

Not only can you get better and faster care by choosing the right NHS service, but you will also help the NHS to reduce the pressure on emergency services so they can help those most in need.

Find out about the NHS Services available to you below:

Self care

A lot of common conditions can be treated by you at home. If you’ve got a cold or a sore throat for instance, you should take an over-the-counter medicine and get plenty of rest. We recommend keeping in your medicine cabinet paracetamol or aspirin, anti-diarrhoea medicine, rehydration mixture, indigestion remedy, plasters and a thermometer. That way you’ll be ready for any minor illness or injury that you or your family may suffer.


Your local pharmacist can give you friendly, expert advice about over-the-counter medicines that can help with lots of common conditions, and there’s no need for an appointment. Just visit your local pharmacist. To find your nearest pharmacist visit NHS Choices or call 0300 311 22 33.

GP practice

If you have an illness or injury that won’t go away, it’s best to visit your GP. You’ll have to make an appointment to get the treatment you need from your GP, but this way you’ll help us reduce the demand on emergency services.

Urgent care and walk-in centres

If you can’t wait for an appointment with your GP and you need treatment immediately, go to your local urgent care or walk-in centre for treatment or advice. Urgent care centres treat most injuries or illnesses that are urgent but not life threatening; for example sprains and strains, broken bones, minor burns and scalds, minor head and eye injuries, bites and stings. You don’t need an appointment, just turn up and you will be seen promptly by either a doctor or nurse.


111 is the new NHS free phone number to call when you need medical help fast, but it’s not an emergency. So if you’re unsure about where to go, call 111. They’ll assess you and advise you where you should go to get the best treatment for your condition. The service operates 24 hours a day, 7 days a week, 365 days a year and is free.

Mental health

If you’re feeling distressed, anxious or need help with your mental health then please see your GP or contact our experts at Camden and Islington NHS Foundation Trust (C&I) on 020 3317 6800 during office hours . We also have useful information on our specialist Psychological Therapies Service website

If you are already known to C&I please follow the information in your crisis plan.

In an emergency please call 999.

A&E or 999

A&E departments are open 24 hours a day, 365 days a year to treat people with serious and life-threatening emergencies. If you or someone with you is suffering from chest pain or is choking, has blacked out or is losing blood, don’t hesitate, call 999 or go straight to A&E where you’ll be seen immediately.

For non-emergencies or less urgent illnesses and injuries, please use the other services listed above. That way you will help us reduce the pressure on A&E departments so they can help those people most in need.